~Dreamer~: SUEN Jewellers

October 26, 2012

SUEN Jewellers

You know when they say, 'Diamonds are girl's best friend'? Well, that phrase cannot be any more true! SUEN Jewellers had an exclusive party for a few bloggers to introduce SUEN jewellery and their partner brands and the launch of their latest collection.

If you have not heard of SUEN before, let me introduce some background history. SUEN, founded in 2010, is after the name of the owner(who is very beautiful and friendly by the way) and they are like an 'umbrella' company for many other brands of jewellery such as Lalique, Daum, Love Diamond and many others. They have their own collection as well and their signature is limited edition pieces hence, there is no catalogue for their exclusive pieces. Once sold, they will create other new lines.

They have three stores along Jalan Maarof, Bangsar and all have its signature interior design. I must say, their stores are not just any normal stores. It's like a lounge and the ambience is just so comfortable and have a romantic setting which is soo beautiful. Any girl who walks into any of their stores will fall in love =)

As I said, the store is like a lounge and they have comfortable seats for customers and tables to display their sets of jewellery.

We were seated in like a 'dining' setting.

One thing unique about SUEN is that because of this setting, they allow customers to book their place for private parties such as proposal parties, engagement, birthdays, etc.

We were first treated with some afternoon tea.

Cute and delicious Wondermilk cupcakes!

Puffs

Cute salads in cups.

Kuihs.

SUEN's famous coffee.

After that, we were briefed by the organiser, Ms. Kat Leong. She's really knowledgeable about the jewellery in SUEN and such a friendly person and took very good care of us all =) She has been working there for 13 years and I guess I understand why she likes it there so much! Imagine being surrounded by dazzling crystals and diamonds every single day. Which lady wouldn't come to work excited?

Kat briefing us about the history and the stores.

We were then brought around for a tour. Everything there is just amazing! Firstly, we were introduced to Lalique, one of the brands under SUEN. Lalique is from France and SUEN is the sole distributor in Malaysia. The crystals are very well polished and have a matte finish.

Lalique's crystal table.

The crystal light.

Lalique even has its own line of perfume.

Vases and decorations.

Lovely jewellery.

Kat giving us details about the jewellery collection.

Crystal plates. It's so white, polished and beautiful!

Then we were introduced to Daum. Daum is more colourful as compared to Lalique.

Colourful vases and decoration.

Then we went to the other store where most of the diamond collections were displayed beautifully. The interior design looks very lavish as well.

FYI, the lady in white in the above pics is the boss, Suen =)

There's a piano there as well!

There's even an upper floor.

Hodel jewellery from Switzerland.

Then, we were brought into the Love Diamond boutique which is by far the most gorgeous place!! Surrounded by beautiful diamonds and just simple but lovely setting, it's actually really romantic. This boutique even had a surprise proposal before!! Well, as I said before you can organise private parties here.

The Love Diamond. Even the brand's name is lovely!

Cute chairs and designs.

Most chairs in that room are heart-shaped =))

Exquisite diamonds.

Customers being attended to.

There's a super huge mirror to camwhore =p

No doubt that Love Diamond is the most popular brand among their customers for engagement rings. It's got to do with the cut. Love Diamond is quite special in that their diamond cuts are so intricate that it will sparkle anywhere. Of course, you don't want to be wearing diamonds that do not sparkle, right? And yes, seeing the diamonds being displayed there, I was in awe. It's just dazzling! Guys, take note! If you are proposing, Love Diamond should definitely be considered!!

We were then presented with a collection of white gold and platinum bands.

Engravement.

Platinum and white gold looks the same where you cannot differentiate between the two just by seeing them. However, platinum is much heavier and that's how you can tell whether it's platinum or not. Of course, platinum also costs three times more -.-

Kat explaining to us the differences.

SUEN was also launching Le Reve newest collection in Malaysia on that day. They specially flown in guests from Italy for the launch. This line was also launched in Shanghai.

Le Reve

Mr Samuel from Italy presenting the collection of jewellery to us.

One of the collection is the 12 Chinese Zodiac necklaces. The pic is the snake zodiac.

The rooster zodiac.

The necklace is unique as it has a plate behind for engravement. So it's quite a memorable piece for a special occassion if the date or names are engraved on it. Chinese would love it for weddings!

The most eye catching extravagant design has to be the dragon necklace! It's so huge and heavy yet done with excellent craftmanship! Here's Reiko with that one of a kind design.

Mr.Samuel said it took around 2-3 months to complete this necklace! It contains champagne diamonds, orange and yellow sapphires among other gems. It costs well...let's just say it's a six digit number =p