MAGGI® CukupRasa is embarking on an exciting new campaign, ‘Never Try, Never Know’ or ‘Tak Kenal, Tak Cinta’, aimed at empowering Malaysian women from all walks of life to overcome barriers. The campaign also introduced MAGGI® CukupRasa’s new brand ambassador, Instagram-famous home cook Datin Paduka Eina Azman.
With the tall and gorgeous Datin Paduka Eina Azman.
Well-known for her popular homemade cooking videos, Eina’s fighting spirit and strong will continuously inspire her following of over 1.7 million Malaysians, encouraging them to try their hand at cooking simple homemade dishes, which represents what the new campaign is all about.
The campaign kicked off at MyTOWN Shopping Centre, Kuala Lumpur. The campaign inspires women to have the courage to take that first step to try new things. This can have a positive impact and help people learn and grow, which is embodied in the brand’s proposition of ‘Never Try, Never Know’.
This is so apt for me. One year ago I would have never imagined myself cooking every other day for my family. I have never cooked more than just maggi mi or fried rice in my life HAHHA. But now, I'm surprised at the extend of dishes I can cook and be creative in my cooking. So yes, the tagline, 'Never Try, Never Know' is really true. And if you're like me, never cooked before, don't be scared to try.
If you cook at home, you would be very familiar with MAGGI® CukupRasa seasoning. The all-in-one seasoning is every housewife's secret ingredient to elevate the taste of homemade dishes as it is made with a unique blend of fresh garlic, onion, ikan bilis and other spices. On top of this, by adding in MAGGI® CukupRasa into your dish, there is no need to add additional salt!
The campaign launch saw Chef Muluk, Nestlé Corporate Executive Chef, and Eina Azman in a cooking session, along with other guests. We bloggers also had the opportunity to try embrace our culinary talents and try out some of the recipes.
Apron on and it's time to do some cooking.
After being a wife and cooking at home, I have more confident in this cooking session.
Joining in was my husband who was my co-chef hehe
The first time ever attending such cooking session and with our team work...
...we managed to whip up Nasi Goreng Cina, Sayur Goreng Campur and Sambal Ayam Petai following Eina and Chef Muluk's instructions.
Ta-dah!
The common ingredient is the MAGGI® CukupRasa seasoning which is a must in all the dishes and it really heighten the flavour of the dishes. We had a fun time cooking up 3 dishes and learning new cooking skills.
The roadshow will head to 10 other states including Kelantan, Terengganu and Penang among others. For more information on MAGGI® CukupRasa’s latest campaign, please visit www.maggi.com.my.
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