Aveeno- the power of oats

What is better than nature? Nature balanced with science. To help women around the world discover a naturally beautiful life, Aveeno® is a brand that offers a complete line of comprehensive skincare solutions featuring the Active Naturals Colloidal Oatmeal. 

The brand has unlocked the power of a natural ingredient – oat – through scientific advances, and discovered ways to nurture and transform the skin to an enhanced state of health and beauty. 

Why oat? Colloidal oat – which means ground oatmeal suspended in liquid medium for better application and absorption into the skin – has been a prized ingredient in skincare since ancient times. This is supported by over 60 years of clinical evidence indicating that colloidal oat formulas are effective in soothing dry, irritated skin. 

Each Aveeno® Active Naturals product is uniquely formulated and scientifically proven to harness the power of the oat to deliver real skincare benefits for strong, visibly healthier skin. For the past 70 years, Aveeno®’s commitment to harness the power of oat for skin wellness has made it the most trusted brand in the US for its use of natural ingredients1. 

Aveeno Baby® is also number one among US’ paediatricians’ trusted brands.

Through scientific research and stringent formulations, Aveeno® continuously discovers more secrets about nature’s ability to relieve, soothe and transform skin. One of its recent discovery is that the prebiotic properties of oat promote a balanced skin microbiome, which is fundamental for healthy, vibrant skin. This has resulted in the brand renaming its key ingredient – colloidal oat – as ‘prebiotic oat’ in some of its more recent products. 

Prebiotics, as Aveeno® scientists have found, improves the skin microbial balance. This means saying hello to a stronger skin barrier function and bidding goodbye to dry, itchy skin. Hence, all Aveeno® and Aveeno Baby® products are now infused with prebiotic oats. 

For dry & itchy skin conditions, Dr Leong Kin Fon, a consultant paediatric dermatologist, notes that prebiotic oat is effective in providing relief. He explained that oats have four important functions as an ingredient in moisturisers: to lock-in skin moisture, reducing itchiness and redness, on top of improving the skin’s microbial balance. 

Because we are all about oats, we get to make our very own overnight oats as well. Wee~ my fave!

True to its brand identity of balancing groundbreaking science with nature’s best produce, Aveeno® products are formulated with a farm-to-bottle commitment. This means its skincare solutions are produced through an artisanal process that preserves the freshness and goodness of carefully selected oats from its origin – the farm – all the way till it reaches women and babies in the bottle.

Aveeno®’s prebiotic colloidal oats are made from food-grade, high protein, non-GMO oat grains harvested from fields of Canada, North America, the United Kingdom and France. These harvests are then processed without the use of chemical solvents, and finally formulated through a stringent process designed to maintain the integrity and purity of the Aveeno® Oat’s active components.

After coming back from my vacation in Paris and Iceland, I suffer from really dry skin due to the harsh cold dry weather. My husband also suddenly had a flare up of dry patches around his thigh areas. So I quickly put my Aveeno Skin Relief Moisturising Lotion to good use. And it really worked! OMG, I was really surprised at how fast it worked. I was already on the verge of bringing my husband to see a dermatologist due to the dry patches and skin redness but because I heard Megan Tan, our emcee on the event day that her baby's eczema was cured with Aveeno products, I decided to give it a try. I think his flare up was also eczema like and after 3 days of application, there were no more dry patches. We were really surprised at the results!

I didn't take a BEFORE picture because his skin's flare up was so serious that we immediately applied the lotion hoping it would cure his skin.

This is a small part after 3 days of application. There were no more dry and red patches, and just some scarring. Pheww, we were so relieved.

My right thumb was burned in hot water due to an accident in Paris (my carelessness) and when I came back, the dry skin started peeling off so I also applied Aveeno.

There's still marks, but overall my skin has healed completely thanks to Aveeno!

If you suffer from very dry skin or eczema, maybe you might want to give Aveeno a try. So far, I think this should be my holy grail when I travel to cold countries.

Start your year beautiful and give you and your baby’s skin a new life with the power of prebiotic oats! Pick up Aveeno®’s range of skincare solutions featuring the Active Naturals Colloidal Oatmeal at selected major pharmacies, such as Watsons, Guardian, Caring, and AEON Wellness. Or, add it to your ‘cart’ in the comfort of your home through Aveeno®’s official store on Lazada (http://bit.ly/AveenoLazadaMY) and Shopee (http://bit.ly/AveenoShopee)!