KitKat fans and chocolate lovers can now indulge in an all new treat with the arrival of KitKat Ruby in Malaysia, which was unveiled as the brand's newest chocolate variant at the KitKat Chocolatory in Mid Valley.
But first, let me educate you a bit on the history of chocolate *laughs*
The history of cocoa and chocolate goes back almost 4,000 years between 250 and 900 AD. Cocoa became a major part of the Mayan culture and religion as they used it as their currency. Then one day, someone by the name of Hernando Cortes set up the first cocoa plantation in 1519. The rest as they said, is history hehe
The origins of cocoa.
How chocolate is produced:
This is how a cocoa pod looks like. Cannot imagine right?
Ripe pods are cut from cacao trees and split open like coconuts revealing the cacao beans. Beans are then removed and fermented and dried in the sun.
After deshelling the beans, it is known as cocoa nibs. Nibs are sometimes used in desserts as decoration. Nibs are first roasted then they are grounded to produce cocoa liquor.
The pressing of the liquor separates out the fat, resulting in cocoa butter and cocoa cakes. Cocoa cakes are grounded and blended to make cocoa powder.
There are 3 types of chocolate:
Dark chocolate since 1819 (combination of sugar+cocoa liquor+cocoa butter)
Milk chocolate since 1819 (sugar+ cocoa butter+milk powder+cocoa liquor)
White chocolate since 1936 (sugar+cocoa butter+milk powder)
The 4th type of chocolate is...as the title suggest:
KitKat Ruby! Featuring the iconic four-finger wafer bar, KitKat Ruby is sure to stand out with the distinctive pink hue. It is the world's first new chocolate variant to be created in 80 years following dark, milk and white chocolate.
Why is the Ruby the 4th type of chocolate? Because the colour and taste is not an added on from milk chocolate or dark chocolate unlike green tea or even other inventions. The colour is original from a specially selected Ruby cocoa beans found in major cocoa-growing regions including the Ivory Coast, Ecuador and Brazil. KitKat is the first to use the Ruby chocolate which was made by Swiss chocolate and cocoa processor Barry Callebaut. The Ruby chocolate was developed completely without flavouring, colouring additives or genetic modification.
Why is the Ruby the 4th type of chocolate? Because the colour and taste is not an added on from milk chocolate or dark chocolate unlike green tea or even other inventions. The colour is original from a specially selected Ruby cocoa beans found in major cocoa-growing regions including the Ivory Coast, Ecuador and Brazil. KitKat is the first to use the Ruby chocolate which was made by Swiss chocolate and cocoa processor Barry Callebaut. The Ruby chocolate was developed completely without flavouring, colouring additives or genetic modification.
Chef Andy Van den Broeck showed his talent in chocolate-making process captivating us with Ruby flavoured chocolate types which include pralines with saffron infused white chocolate ganache filling which was super yummy!
There is a slight tinge of berry sourness to balance out the chocolate sweetness which I love. This berry flavour was naturally present in the Ruby cocoa bean. KitKat has always epitomised the perfect break, and with the Ruby chocolate's naturally derived intense fruity flavour and lusciously smooth texture, consumers from all ages are sure to enjoy the KitKat Ruby!
Can I bring this back home??
We also had a tour at the KitKat Chocolatory Store in Mid Valley. First opened to consumers in 2016, the KitKat Chocolatory offers consumers the chance to create their own customised KitKat from over 10,000 different combinations of hand made chocolate and toppings to personalised packaging designs. The new KitKat Chocolatory store now also features an open kitchen concept, where consumers are able to witness the creation process of their customised KitKat products.
We saw so many flavour inventions in the store. From coffee, ice kacang, onde onde and others which you could not even imagine haha
You can try samples in the store as well.
Clockwise: Ice kacang, durian, nasi lemak and Ruby flavour. Was on chocolate overdose that day. HAHA
You can also buy hampers and gift boxes for occasions from the store too!
Tried this Cherry Blossom flavour and loved the fragrance of it!
In conjunction with CNY, they also released this new Abundance of Mandarin flavour.
The latest Ruby flavour!
Retails for RM15.99 per box. Head over to the KitKat Chocolatory Store in Mid Valley to get yours today or have them delivered by purchasing online from Lazada, Shopee and 11th Street.
Thank you KitKat <3
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