Asia Healthcare, distributor of health and skincare products introduced its latest brand - W7 Cosmetics. An extremely creative, designed-focused makeup brand, W7 offers an extensive range of cosmetic products for every young and fashion forward individuals who are seeking to transform their looks instantly.
Themed around “Who Will You Be Today”, W7 aspires to encourage young and vibrant women to be bold and confident in creating looks that matches their unique style. Coined after a postcode – W7 in West London, the UK-based cosmetic brand uses only the finest ingredients in the formulations and innovations of all its products to help users create and achieve their desired look while staying trendy. To date, W7 comprises over 100 makeup products in the local market that include makeup primer, foundation, concealer, face powder, blusher, contour makeup, eyeshadows, eyeliner, mascara, eyebrows, lip liner and lipstick; all of which are priced from RM20 onwards.
Unlike any other ordinary colour cosmetics, W7 cosmetic products also feature eye-catching packaging designs alongside diverse product names that mirror the overall brand personality.
All W7 cosmetic products are free from heavy metals such TBTO (preservative) and other harmful ingredients. Raw materials used in the formulation of all W7 products also complied with the strictest worldwide regulations (USA, Canada, EU, Japan & Asia). W7 is against animal testing and has never tested any of its products on animals.
The W7 makeup products are made available exclusively at selected Guardian pharmacies nationwide.
Was playing around with some of the W7 products and I realised their products are of good quality with such reasonable and affordable price tags.
Started off with the Genius Feather Light Foundation (30ml), RM41.41.
-Developed to bring a long-lasting finish. With a feather light formula, Genius provides natural and consistent coverage leaving you with a smooth complexion and a dewy glow.
-Comes with innovative dropper applicator to prevent clogged up pumps and messy bottles.
-The light, creamy texture blends in effortlessly providing excellent coverage which lasts up to 12 hours.
I found the colour a little light so it suits fairer skin and I didn't need alot for a medium coverage. Following its name sake, yes it is very light and doesn't clog pores.
In the City Eyeshadow Palette (7g), RM34.81
-Contains 6 powdered matte eye shadow shades. This mini palette contains the perfect combination of pink nude tones to light browns.
-Provides excellent coverage as the colours are highly pigmented and provide little fallout.
The colours are quite pigmented and gives the smokey feels. Love that it really does provide little fallout and the colour stays on skin.
Aye Aye Captain Very Black Liquid Eyeliner (5ml), RM27.26
The superfine brush enables you to create the most delicate of lines and flourishing flicks.
Liquid eyeliner is sometimes harder to draw with because it is watery but with this sturdy stick and not a fine brush yet thin line, it is super easy to draw my eyeliner and not smudge.
Kiss Lipstick (3g), RM25.38 in Fushcia
It is a blod bright pink lipstick with a hint of shimmer. Love love the bold pink and it pops out beautifully.
Mega Matte Lips in Oddball (7ml), RM25.38
-A creamy texture, this product has great durability and feels moisturising rather than cakey on the lip.
-It contains high colour intensity with great pigmentation
I love to add this on the Fuschia lipstick for a nicer blend of pink and I have been complimented many times on my lip color. It doesn't dry up and it is very long lasting and stays on even after meals.
Here's a short video using the above W7 products.
Enjoy!
The light natural foundation smoothens out my skin and the eye and lip cosmetics make my best features shine =)
Thank you W7 Cosmetics for having me =)
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