You would be familiar to their previous tagline, 'Maybe she's born with it, maybe it's Maybelline'. But with their new tagline, they are asking women to define her own beauty in her own terms, but with a drive and go-getter spirit that transcends beauty to an action to make whatever matters to her happen.
Essentially this expresses how Maybelline New York empowers women today to define her beauty, liver her life and make it happen.
Maybelline held a roadshow at Midvalley last week where they were having great promotions at the centre court.
During the roadshow, there was a short beauty workshop by celebrity makeup artist, Steven Sunny.
He gave a makeup demo to us girls on how to define our beauty through makeup with makeup techniques.
His bare faced model is about to undergo a transformation hehe
Steven Sunny working his magic.
Ta-dah! Simple yet it makes a statement.
One thing I've learnt from his session is that, girls shouldn't be lazy to put on makeup. At least go out with a red lipstick which can make your look pop without looking pale. Play with makeup and don't be afraid to use colours because it can define your beauty and we girls should always be looking our best even when you're out just for shopping. Makeup was made for us so we must make full use of it. I have to admit, I can be quite lazy to put on my makeup early in the morning before work but from now on, I'm going to Make It Happen and be more hardworking to enhance my beauty with makeup =)