August 18, 2020

LipIce x LINE Friends

Mentholatum LipIce has just released a brand-new LINE FRIENDS themed Fruity and Tinted lip balm collection featuring special LINE FRIENDS characters on its product packaging. Fans of these adorable-looking characters will surely be delighted with the latest lip balm collection that comes with a special formulation to deeply moisturize and protect your lips, keeping them looking healthy and beautiful. 

And they sent me such a cute package I squealed when I saw this <3

There's a vanity mirror inside *L-O-V-E*

The new Mentholatum LipIce LINE FRIENDS collection Lip balm is available in Fruity Lip balm and Tinted Lip balm range – both of which contain ultra-moisturizing and nourishing properties to keep your lips hydrated, soft, smooth, and supple all day long! 

The Fruity Lip balm is packaged in a 3D plastic juice cup.

This lip balm range is enriched with Real Fruit Juice to provide a fun, cooling, and refreshing sensation to your lip upon application. It smells just like its flavours so it's so yummy on the lips! I'm always tempted to lick it after application *laughs*

 It is formulated with natural moisturizing ingredients to help moisturise your lips while leaving them with a refreshing fruity flavour. To top it off, this new fruity lip balm also comes with SPF15 to protect your lips against the UV rays. Just fantastic! It's not only cute, but it's very beneficial for the lips as well.

The fruity lip balm range is available in three fruity flavours, i.e. Strawberry, Apple and Lemon; each of which is represented by a LINE FRIENDS character on its packaging, namely CONY, SALLY and BROWN. The Fruity lip balm is recommended for daily use. 


The Mentholatum LipIce Tinted Lip balm is an ultra-nourishing lip balm which provides colour and protection to your lips. It is enriched with Super Hyaluronic Acid to seal in moisture, ensuring long-lasting hydration on the lip. The Meadowfoam Seed Oil and Collagen contained in the lip balm also help improve lip texture, giving you a bouncier and smoother lips upon application! On top of that, this new tinted lip balm is also infused with antioxidant Vitamin E to keep your lip smooth and healthy while its SPF of 15 helps protect the lips against the harmful UV rays. 

The Mentholatum LipIce Tinted Lipbalm is available in two variants, namely Raspberry Red and Wild Berry Pink to give your lips a beautiful sheer coverage with an added refreshing fruity flavour. It has a sheer tint for those who prefer a little colour with the same moisture of a lip balm. The colour is not vibrant but provides a glossy feel.

 The Raspberry Red and Wild Berry Pink variants are represented by LINE FRIENDS CHOCO and CONY respectively on its product packaging. 

Retailed at RM14.90, the latest Mentholatum LipIce Line Friends Lipbalm Collection is available all leading pharmacies starting August 2020.

Thank you so much LipIce for not only caring for our lips but also incorporate fun to make beauty routine an exciting one!

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