AmorePacific Malaysia held a launch preview of its latest brand, Mamonde(pronounced, Ma-mon) which is a french word for 'My World' at Royale Chulan Hotel. Mamonde products which is fully imported from South Korea is set to reach Malaysian shores in August 2016 with the opening of its first beauty counter in Aeon Bandar Utama.
Mamonde is the leading global premium cosmetic brand that offers a wide array of skincare and makeup products to suit every woman's daily needs.
The event commenced with an introduction of Mamonde since I personally and many others have not heard of this brand yet.
Margaret Chin, General Manager of AmorePacific Malaysia mentioned that with the launch of Mamonde, AmorePacific Malaysia will have four brands under its company's portfolio which includes Laneige, Sulwhasoo and Innisfree.
AmorePacific Research Institute discovered the close relation between flowers and a woman's beauty. Advanced research was then carried out on various flowers; from its root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings reveal that flowers contain moisturising and nourishing ingredients that not only provide nourishment to the skin but also moisturise and balance oil production to maintain a vibrant skin.
Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to re-invent beauty. AmorePacific names its innovation Mamonde, a brand that inspires feminine beauty with flowers through its flower science technology.
At the launch preview, members of the media were given an immersive brand experience as we entered into the 'World of Mamonde'
As we entered into the 'Mamonde Garden', we were given a detailed briefing on the R&D of Mamonde which covers the 5 key flowers used in Mamonde formulation, flower science technologies and its floral properties.
There is an area for product experience where we could experience first hand Mamonde products as well.
We were given detailed information on each key flower which years of research have been put into and where Mamonde has researched the mechanisms where the ingredients that cause the best energy to be generated maintain and make flowers grow and applied them advantageously on skin.
The Camellia is a resilient plant that thrives in a wide range of weather conditions even through winter. Its resilience and other therapeutic properties help protect the skin from free radical damage and reduce the signs of aging for a youthful- looking skin. This flower is used in Mamonde's Anti-Aging line as Camellia neutralises oxygen free radical, the core cause of aging.
The Lotus flower has the ability to cleanse and purify while providing antioxidant protection. It contains natural alpha-hydroxy acids that help exfoliate the outer layer of the skin, allowing younger cells to rise to the surface of skin. It washes away 99.2% of even ultra fine dust, not to mention all kinds of impurities.
The Narcissus Bulbs was developed using nature's principle of narcissus bulbs absorbing water and nutrients, extracted naturally by only using pressure and excluding any form of artificial energy. Particularly, the 'life-extending energy' in narcissus bulbs enhances the moisture retention from heat and UV rays by securing moisture.
Never knew our national flower has so much beneficial properties to our skin! Natural moisturisation factors that create a strong moisturisation barrier on the skin have been discovered in the Hibiscus' velamen which is a natural hydrator that offers flawless hydration.
The Honeysuckle is an absorbent plant with its ability to absorb nutrition from barren soil to deliver nutrients fast to vital parts of its plant. Similarly to the skin, the Honeysuckle delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within.
With ingredients of Honeysuckle comes the First Energy Essence & Serum inspired by Flowers.
More of like a booster, it boosts the skin giving an overall healthier and suppler looking appearance. Lactobacillus antioxidant which is added helps promote skin's immunity, leaving skin less susceptible and more resilient to external aggression.
Upon application of the First Energy Essence or Serum right after cleansing the face, you will experience double the effects of the following products in your skincare and makeup routine.
Mamonde's First Energy Essence or Serum should be used as the first step in your skincare regime after cleanser and skin softener/toner.
Mamonde's First Energy Essence (150ml) is a water type booster that gives you a refreshing feel upon application on the skin and is suitable for users with combination to oily skin while the First Energy Serum(100ml) is an emulsion type booster that provides nourishing and soothing effect to those with dry skin.
First Energy Serum.
Both products retail at RM119 each and can be purchased at Mamonde's first beauty counter in Aeon Bandar Utama this August.
More products from Mamonde:
I find this Pang Pang Hair Shadow very unique. If you are balding near the forehead, just dab on some hair shadow to cover the baldness.
The best of all in the makeup range is Mamonde's Cover Powder Cushion with SPF 50+/PA+++
One box not only contain the Cushion Powder but it also comes with a refill!
It is creamy and wet so it slides and blends well on the skin giving good coverage.
The finish is matte but slightly satin. It does not cake after a long day and it is very long lasting. It moisturises skin and gives skin a polished look.
Continue with Mamonde creamy tint colour lip balm.
Nice red lips for the day out. Keep everything else simple.
The most surprising part is the last activity for the day. This one got me very nervous.
We were given a blank canvas each and everyone had to use petals given to us to create an art piece to define our very own Mamonde inspiration. The top 5 will receive make-up products from Mamonde which has not been launched in Malaysia!
Now, art creativity - un-check LOL
If you know me wayy back, you would know I have never gotten an 'A' in art HAHA
And people in front of me, beside me and everyone around me were already sketching, drawing, glue-ing and what not while I was still dreaming to find my inspiration on what to do! I was actually quite nervous whereas this activity was supposed to be laid back and bring out the creativity in you. But, really I have no sense of creativity in art -_-
So, I just started to 'main hantam' drew my inspiration from flowers because we were among flowers anyway and Mamonde was inspired by flowers. And so I started pasting petals to a shape of flower and I had two flower stalks on my art paper.
We had to instagram the picture to be in the running for the competition. You know, I almost didn't upload mine coz errr...I think a 5 year old could do better LOL But to be sporting and I was already done, so might as well upload it up.
Was pretty sure I wasn't going to win until they announced my name as one of the top 5 winners! First sentence came out from my mouth was, 'What the hell?' LOL...Never in my life I won anything for artwork and this one was a surprise haha
Probably because it was a combination of the artwork AND the caption.
Caption caught Mamonde's eyes perhaps hehe
Thank you Mamonde for giving me a surprise and the prize goodie bag. Can't wait for your launch this August in AEON Bandar Utama =)
And thank you for a fantastic afternoon in the world of Mamonde!
Price range of its products is expected to be between RM6-RM169 which is really affordable considering all are imported from South Korea! So, you know what to do come August at Aeon Bandar Utama hehe
Finally, this could not have been possible without the main collaborator- The Butterfly Project! Thank you for the awesome projects to expose bloggers to beautiful launches <3