October 8, 2018

Swissline Cell Shock Age Intelligence

After going to Switzerland and seeing the Swissline range there myself, I am more in love with this brand. My first time trying Swissline was the Cell Shock Luxe- Lift Overnight Balm which got me sold, sisturrr! I now swear by this brand and even brought the overnight balm to my Europe trip to repair my skin from the harsh change of weather. And guess what? My skin still looked fantastic after the trip =) 

Now, Swissline marks a new era of skincare with a renewed and revitalized classic. After a decade since the launch of Cell Shock Age Intelligence™, the Swiss-born range tackling aging skin has shifted from opposing skin maturation to the revolutionary approach of boosting the skin’s own self-recovery potential – youth inducing, rather than anti-aging. Its innovative approach stems from the fact that the line was never meant to fight this or that, or be anti this or that, its sole purpose has always been to enhance the mechanisms of cutaneous self-repair, in other words, boost the skin’s own self-recovery potential.

Age Intelligence™ initially represented a skincare solution for women who had undergone aesthetic procedures or who were planning to do so. What originally seemed like a limited niche segment only marketable in medi-spas, turned out to be, and maybe still is the most exciting point of difference in retail!
Who wouldn't want to stay youthful?

Cell Shock Age Intelligence™ has transitioned to the new age of skincare for the new generation of users while holding fort with the first generation of users by retaining the classic Madecassoside® as the core ingredient which Swissline has introduced into the skincare market and upping the ante with new science.

In 2018, new science has been boosted for the Cell Shock Age Intelligence™ to tackle urban lifestyle hazards such as stress, jetlag, sun abuse and serious partying that make women age faster. The demand of high-performance skincare without the confines of rigid regimens has also encouraged Swissline to design their latest products to empower users by giving them room for independence and experimentation.

Mr. Yip Wei Yin, Chief Operating Officer of Cheerful Marketing Sdn Bhd & Mr. Custodio D'Avo, International Brand Director of Swissline.

The Swissline Cell Shock Age Intelligence™ stars the Recovery Serum accompanied by four targeted boosters to facilitate individuality through skincare customization while revolving around the concept of augmented beauty. Mr Custodio's presentation on the range was fun, lively and very informative.
The concept of ‘Augmented Beauty’ translates to the Boosters providing augmented (increased) results and benefits when mixed together with the Recovery Serum.

Recovery Serum – The Star of Cell Shock Age Intelligence™
Skin does not only age as you get older, urban lifestyle hazards can also cause premature aging. Countering the effects of skin senescent and urban lifestyle effortlessly, this paraben-free and allergen-free serum is able to bring about a unified and luminous complexion. Designed for daily use, the serum adapts to all skin types and can be used to prolong youth inducing.

Deriving from the plant Centella asiatica, also known as “tiger herb”, Madecassoside® is an ultra-potent purified compound proven to modulate stress-induced conditions and to rebalance self-renewal. It deeply hydrates and improves the skin’s suppleness and soothes the sensation of dryness.

The award-winning cyclopeptide Ronacare® has been proven to improve skin structure and reduce wrinkles by 15%. It also boosts the production of basal membrane proteins, including collagen and laminins, and simultaneously protecting the tissues from proteins responsible from breaking down elastin and collagen.

Ectoin is also a natural substance synthesized by an adaptive microorganism that thrives under extreme environmental conditions, such as glacier deserts and salt deserts. Can be called an 'anti stress' molecule as it helps to protect the cellular membranes from environmental hazards resulting from temperature variations or living in-doors/in-flights.

When we first tried the serum, I was surprised that it was whitish and texture looking more like a cream. I thought a serum would be more transparent and watery.

However, after rubbing it on, the texture feels silky, milky and evanescent. It is definitely lightweight and you only need a few drops on face and neck after cleansing and toning followed by a booster or your desired moisturiser after the recovery serum. It can be applied on both day and/or night.

I have been applying this Recovery Serum for over a week now and applying it before the Luxe-Lift Overnight Balm at night. The results? I cannot even believe that I am so confident to go out to work without even a setting powder. Just slap on sunblock, do my eyebrows, a tint of lipstick and I'm off to meet clients (kinda)bare faced =)) It brightens my skin after waking up with a slight glow and moisturises my skin making it supple so it's not oily making me confident to just go out without foundation.

The repairing amino acids is recognised for their ability to prevent water loss in the epidermis which provides the skin with suppleness and improves skin tone. This is my holy grail from now on HAHA

The Recovery Serum retails at RM798.00 for a 30ml bottle.

Personalization is not so much about what the brand does for the user, but more on what the user does with the brand. Women are now given the privilege to customize their bespoke skincare experience at an affordable price. The Swissline Cell Shock Cell Shock Age Intelligence™ Recovery Serum can be mixed with one or more targeted Age Intelligence™ boosters to address the skin’s individual needs. The booster can also be mixed into any cream, even one that is not from Swissline.

Radiance Booster – 10% Vitamin C
The inherent antioxidant properties give rise to various benefits for the skin including illuminating and radiant effects on the complexion, reducing signs of aging, and toning the skin over a prolonged period. The highly concentrated booster consists of a unique formula, Stay-C® 50, and when the most active yet less stable Vitamin C form, L-ascorbic combines with Ascorbyl Sodium Phosphate, the result is augmented.
The Radiance Booster retails at RM388.00.

Source Booster – 1.5% Hyaluronic Acid + NMF + ATP
Hyaluronic acid delivers hydration with a concentration of 1.5% to achieve multi-depth hydration and plumpness. This formula is further enhanced by an energy molecule ATP (adenosine triphosphate) along with the skin’s Natural Moisturizing Factor (NMF), making fine lines less visible and boosting other anti-aging ingredients. 
The Source Booster retails at RM388.00.

Perfection Booster – 10% Lactic Acid
A 10% concentration of Lactic Acid offers a powerful yet gentle peeling solution to target skin imperfections for a fresh and refined texture with a reduction in pore size and fine lines. The Perfection Booster retails at RM388.00.

Evenness Booster – 2% Alpha-Arbutin
The fast penetrating Alpha-Arbutin deeply impacts the skin to kick out hyper-pigmentation and lightens the complexion, resulting in an even skin tone. The Evenness Booster retails at RM388.00.

The launch of Swissline Cell Shock Age Intelligence™ has made augmented beauty a reality by amplifying beauty.

The Swissline products are available at over 50 Cheerful Beautique member beauty salons nationwide in Malaysia, including Energy Day Spa at Great Eastern Mall (Ampang). For the full list of Beautique member locations, logon to www.cheerful.com.my.

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