No. 1 dermatologist-recommended brand hits STYLO runway with Happy Skin 24/7 collection Kuala Lumpur, 3 May 2017 – Finally, a fashion that lasts for all seasons is here! Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017.
Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7 collection interprets the happy mood that one exudes with healthy, great-looking skin.
They hope to demonstrate the inner-joy of having healthy, great-looking skin, a result of using Neutrogena® skincare, and share it with Malaysian women -what better way to do this than to come up with a fashion collection, inspired by the concept of Happy Skin!
They tied up with Kittie Yiyi and Hazzer Wan Lee – two unique designers who draw their inspiration from things that intrigue them in creating interesting prints and colours! Thanks to their creativity and hard work, they brought the youthfulness and joy of Neutrogena®’s Happy Skin 24/7 concept to life.
Kittie Yiyi’s quirky sense of humour translates into her designs, which are often joyful and loud, yet smart. The Raffles Design Institute KL graduate’s motto is: “Whatever you decide to wear, make sure it makes you happy!”
Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.
Hazzer Wan Lee, creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur, graduated with a degree in Fashion and Apparel Design from Herriot-Watt University, Scotland. Hazzer’s fashion collection is inspired by the water splash -- a signature of Neutrogena® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.