April 2, 2018

CARiNG Pharmacy digitises rewards with app launch

As a brand that seeks to constantly evolve to stay relevant, CARiNG Pharmacy proved its ability to embrace the digital age with the introduction of its new CARiNG Regular Membership Programme in January 2018.

Developed in partnership with Capillary Tech, the CARiNG Regular Membership Programme is a mobile based application that aims to connect, engage and reward the customer within a single solution. With the launch of this app, the company is set to service their customers both in physical stores and virtually, while maintaining an effective CEM (customer experience management) platform.

The mobile app is available to be downloaded for free on App Store for Apple devices or Google Play for Android devices. Upon launching of the app and providing basic personal details, new users are given a membership for a lifetime and are rewarded with 200 Welcome Points that they can accumulate and later be used to redeem CARiNG Cash Vouchers.

The CARiNG Regular Membership Programme app is more than just a ‘digital membership card’. It keeps users abreast of the latest happenings and not-to-be-missed promotions. On its ‘HOME’ screen, users are able to access latest news on health and nutrition, specially curated by the CARiNG team of health experts. Updates on CARiNG’s regular roadshows, free health screenings, talks and workshops are also available on this screen. In a bid to one day go paperless, CARiNG’s quarterly newsletters are just a click away from the mobile app.

Acknowledging that most consumers are swamped with a myriad of loyalty program and membership cards that would overwhelm any wallet, Managing Director of CARiNG Pharmacy Retail Management Sdn Bhd Mr Chong Yeow Siang, joked with the guests during the official launch of the CARiNG Regular Membership Programme at 1Utama Shopping Centre, “What is the use of a loyalty program card if it sits idle at home together with twenty other membership cards? These days, no one leaves home without their mobile phones, so our CARiNG Regular Membership Programme remains accessible at all times!”

Celebrity guests; actress and TV host Dynas Mokhtar and 988 radio DJ and 8TV host Cheryl Lee Xin Yi also shared with the audience their experience with the CARiNG Shopper Loyalty app.

Yes, 'Mr Bean' made an appearance as well haha

Here are some of the features:

1) Member

• Be a Regular Member to get ‘irregular’ rewards! Register today for access to earn rewards and enjoy exclusive offers or promotion as a Regular Member.
• Member can earn 1 CARiNG point for every RM1 purchase when you shop in-store or online through mobile app.
• Member can also check the points balance and redeem it on the spot via mobile app.

2) Vouchers

• Your redeemed vouchers will be stored here. Present the voucher's unique barcode for scanning when you make payment.
• Receive birthday voucher, promotion vouchers, product vouchers and discount vouchers which are exclusive for Regular members.
• On your birthday month, members are rewarded with a RM5 birthday voucher and also receive 3x birthday points on all your purchases.

3) Promotions
• Find out the latest storewide sales campaign which features discount, price-off, purchase with purchase and free gifts.
• Don't miss out on any attractive 4 days specials or short-term promotions.
• You may get a surprise of some new outlets’ opening promotions or targeted marketing promotions through here.

4) Happenings

• Check out any current workshop and health talks which you can register to attend.
• You may want to join our “Thank You Day” and “Health Awareness Day” events held at selected stores from time to time.
• Get early notifications for our other in-store activities e.g. health screening packages, free sampling and health checks here.

5) Health Info

• Discover some useful health news, beauty trends and tips written by fellow pharmacists.
• Get updated with their quarterly newsletter "CARiNG NEWS" on current health newsflashes and expert sharing by medical professionals.

6) Location
• Easily search for store details and get directions to our over 100 stores from wherever you are.

7) eStore
• Be linked to our CARiNG eStore and discover more fantastic deals.
• Redeem any amount of CARiNG points for your online purchase.

As an electronic loyalty ‘card’, the app provides the benefits of a regular card minus the hassle and baggage of one. A click on the ‘MEMBER’ button reveals a user’s membership number, barcode for scanning and loyalty points accumulated for redemption.

Finally, one less card in my purse haha...It's time to go digital and make our purses less heavy ^_*

PR by EverQuest

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