April 9, 2018

WD-40 expanding its footprint in Southeast Asia

WD-40® Company is the maker of the widely trusted WD-40® Multi-Use Product, an essential in every toolbox and household worldwide. The American brand was created in 1953 as an anti-rust, anti-corrosion protectant for the outer layer of the Atlas Missile and has since transformed into the quick-fix solution to clean and protect, loosen rusted parts, drive out moisture, free sticky mechanism and stop squeaks.

I'm pretty sure most are familiar with this yellow and blue can and red cap. I, for one, am super familiar with the WD-40® can ever since young when I saw my parents using this to spray on appliances for many different types of uses.

 But did you know they have other products as well?

 I was quite surprised with the many ranges of products.

WD-40® Multi-Use Product, one of the most widely recognized and trusted US brands in the world today, is gearing up to penetrate the Southeast Asia market more aggressively this year - especially Malaysia. As part of its expansion plan, Bun Seng Hardware Sdn Bhd was appointed as Malaysia's new marketing distributor for WD-40 Company.  

 Ever since young I have only known the product as WD-40. But what does WD-40 means?
It is short form for Water Displacement until the 40th attempt.

 This is the Water Displacement Test.
The light bulb and its wire were sprayed with WD-40 and immersed into water. There was no short circuit and yet it could still function under water. Not bad, huh?

 It could also be used to clean other appliances and there are thousand of uses with just one can. No kidding!

Tip: You know whenever after using the washroom, you tend to off the light switch with wet hands and get a little bit electrocuted? Well, spray some WD-40 onto the switch and no more electrocuted fingers! Also, to avoid metal appliances getting rusty, spray onto it for longer lasting usage. 

It was such an informative launch then I went back looking at the WD-40 can with a whole new level of respect with the amount of 'magic' it can do HAHA

How cute is this mascot haha

Bun Seng Hardware Sdn Bhd will undertake the sales and distribution of all products registered under WD-40® brand -including the most popular WD-40® Multi-Use Product, WD-40® Specialist™ and WD-40® Bike.

With Bun Seng Hardware Sdn Bhd extensive distribution network, they expect to attain more than 2 million cans sales in 2018, which represents more than 15% growth compared to last year.  This partnership marks the start of a more aggressive push for WD-40® products into the Southeast Asia region, starting with Malaysia. 

We look forward to expanding our footprint in this region," said WD-40 Company Regional Director - Asia, Mr Marcus Chen. "WD-40® is a household brand not just in the US but in many parts of the world today, including Malaysia -- so much so that no home or garage is complete today without at least having that blue and yellow can with a little red top, on hand. Hence, we are proud to be appointed as WD-40® new marketing distributor for Malaysia and we anticipate a fruitful partnership with WD-40 Company," said Mr Wong Kian Wah, Managing Director of Bun Seng Hardware Sdn Bhd.

WD-40® range of products are found in major retail and hardware supply stores across all states in Malaysia. For more information on WD-40® range of products, visit: http://wd40.asia/

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