October 3, 2014

Gimme Your Bra Campaign

Here comes Pink October which is Breast Cancer Awareness Month! I have been a supporter of breast cancer awareness campaigns since last year when I scarily found out how easy it is for people to lose their lives to breast cancer yet it is not known the reason behind breast cancer. Hence, it is of utmost important we take care of our "assets" properly and do your own self examination every month.

This month, HiShop collaborates with Uplift Malaysia to run the “Gimme Your Bra” campaign starting 29th of September 2014 to 7th of November 2014 as part of the breast cancer awareness month.

HiShop will be collecting second-hand bras, either used or new, which will then be donated to women in less economically developed countries (LEDC) through verified non-governmental organizations (NGO).

Collected bras will be donated to women in need who will then sell them to earn a living. In certain communities like in India, selling these bras can earn them 3 – 5 times of minimum wage. Aside from that, bras are considered a luxury and not a necessity in disadvantaged communities. In other words, donated bras also give dignity and empower women/girls in communities.

The Uplift Project is a volunteer group founded in Australia who ships second-hand bras and coordinates their distribution to underprivileged women all around the Asia-Pacific region. Uplift Malaysia is an organization founded in February 2014 by Nicole Lee, acting as an official co-ordinator for the Uplift Project based in Australia.

How to Participate in this "Gimme Your Bra" Campaign?

If you are looking to recycle the bras in your wardrobe, or you prefer to give brand new bras, feel free to deliver it to the address below:

HiShop Malaysia
22-3 Jalan PJU 8/5G
Damansara Perdana
47820 Petaling Jaya
Selangor, Malaysia.

Upon submitting your parcel, do include your email address as HiShop will be giving you a RM20 cash voucher (with minimum purchase of RM99)!

Terms & Conditions:

Used bras are accepted, however hygiene is still everybody’s concern right? Please ensure the bras are relatively clean, not torn, and clasps are not broken. Bra collection ends on the 31st of October 2014. Please refer to this picture below for examples of bras which unfortunately, they are unable to accept:

I have donated mine. Have you?

Show your support by sharing out this campaign and participating in it! Share the word to your families, friends, colleagues and the world! Blog about it, Facebook, Instagram, Twitter and don’t forget to #HiShopMy & #GimmeYourBra to get the word out so that more will start donating their bras for a very good cause!

Any inquiries feel free to ring HiShop at 03-7725 2180 or drop an email to agnes@hishop.my

Come join me in donating and recycling our bras for a good cause!

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