November 5, 2012

Launch of de Jouer

On 1st November, Eclatbrands unveiled its new website; de Jouer which is a new line of inner wear online for Malaysian women.

Designed with great attention to details, de Jouer seeks to make women aged 18 and above shine with confidence with its line of sensuous lingerie. 'de Jouer' means 'to play' in French. It is an online shopping redefining lingerie shopping as an intimate experience and customers can have their own personal space to shop which every women should be entitled to.

de Jouer is a mid market brand and items are priced between RM30 and RM100 which is absolutely reasonable and affordable! Fret not, they only use high quality materials as well!!

The launch was held at 'The Venue' in Pavillion. 'The Venue' is a bar-like place for live music performance lovers.

The Venue's hall of fame.

The bar

Even the runway was lighted up with 'de Jouer' wordings.

Sipping champagne with some finger food before the show starts.

Such a surprise to see Elaine Daly as the emcee!!

She's gorgeous!

And boy, when the fashion show started, I think I saw jaw droppings! All the Caucasian models were super H-O-T!! They definitely heated up the place!! Even I as a girl, started having girl crushes!! *laughs* The music was fantastic and catchy as well! And guess who's the DJ? The sexy Patricia K!! Couldn't get her pic though. 

In its debut feat, de Jouer is presenting five series of design in time for the festive seasons! These are "beSeductive", "Tres Tres Chic", "beFlirty", "OMG!!!" and "deJouer:Basics"

Guys, feast your eyes on these sexy models!!

My favourite style! So eye catching with the prints and the red blazer!!

End of fashion show!

The styling was soo creative!! It was playful and the models were actually dancing to the beats of the music and it was all just so fun! The lingerie looked really comfortable as well and all of them were hawt!

Best part of de Jouer is that they have this 14-day exchange policy for bra's only. Second delivery is provided at NO charge for West Malaysian customers! How awesome is that? Further, just to make customers feel special, they will go the extra mile to present each package in the best possible design =) It'll be so much fun receiving packages from de Jouer!!

The mascot for de Jouer; plushy and adorable bear hehe

Memorabilia to be brought home! Thanks de Jouer!

Visit de Jouer and start shopping now!
Update: de Jouer:Basics

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