January 21, 2013

Serlahkan Keayuanmu with Johnson's body care

Johnson's body care lotion range was introduced in 2009 and ever since, the brand has been celebrating the beauty of soft skin through fashion. Johnson's body care continues to pay tribute to the beauty of soft skin through an exclusive fashion showcase featuring limited edition 'Gayu Ayu' collection by fashion designer Nurita Harith, and modelled by celebrated TV host and actress Neelofa and Megan Tan and actress Almy Nadia.

The showcase was held at Map, Publika, Solaris Dutamas. The event was decorated so beautifully with pastel colours. It's like walking into feminine heaven *laughs*

The products under the Johnson's Body Care range; lotion and powder in four types.

The runway.

Guests were also invited to experience the Johnson's Body Care lotion range at the 'Beautiful Soft Skin Lotion Bar' set-up. Masseurs were on hand to perform a simple hand scrub for guests, which then allow guests to try out the lotions to get soft and smooth looking skin. 

I got to experience some hand massage as well and the lotion really made my skin very soft!!

Opening speech by Ms Eunice Tan, Group Commercial Director for Malaysia & Singapore of Johnson & Johnson Consumer Products.

The 'Gaya Ayu' collection fashion show started off with the 3 celebrity models and three other winners of a Johnson's body search held in 2011 strutting the runway. Nurita Harith, the designer presented the audience with 6 pieces featuring satin, chiffon and caressing fabrics that flowed gently as the models sashayed down the runway. The collection features elegant layers and soft silhouettes that naturally accentuates a woman's soft skin and is perfect to bring out the feminine look for the modern and confident Malaysian woman.

Neelofa in a purple soft chiffon fabric that is both alluring and feminine.

Almy Nadia in a pink peplum outfit that accentuates a woman's curve.

Megan Tan is casual pretty in a pastel pink flowy skirt. 

This is my favourite outfit!! I love the simplicity and feminity of this outfit. Less is sometimes more =) I waaannntt!!! Hehehe

Simple outfit with a maxi yellow skirt.

Soft green silk dress.

Baby blue knee length dress very much suitable for working women.

The finale.

The presentation of the 'Gaya Ayu' collection.

Ms Eunice presenting designer Nurita Harith with flowers.

The pastel colours of the designs were really gorgeous and brings out the lady in you. The collection was conservative but it was still figure hugging to accencuate a woman's curve. Just like Nurita Harith's delicate designs, each variant of the body care lotion is created to take women through their different lifestyle while pampering their skin with lasting softness.

The Q&A session.

The range comes in four variants and during the Q&A session, the three celebrities agreed that the blue Oxygen Fresh Gel Lotion was their favourite. Neelofa(left) was quite outspoken, however Almy was a bit shy and timid as she spoke in BM and Megan was more than eager to give her tips about the lotion and powder range. Some of the other favourites include the pink 24 Hour Lasting Moisture Body Lotion which is Almy's fave and Megan also spoke about the purple Melt Away Stress Daily Calming Lotion which calms her down after a stressful day at work. 

In conjunction with the exclusive collection launch, the brand is also inviting Malaysian women to be their own fashionista and present their most beautiful soft looks through the 'Serlahkan Keayuanmu' contest at the JBC Facebook page Top three winners will each walk away with one of the exclusive designs in Nurita Harith's apparel collection, an opportunity to be featured in a digital fashion look book together with celebrities Neelofa, Almy and Megan, RM5,000 cash prize and a Johnson & Johnson products hamper worth RM100. 

Finally pics with some of the celebrities...

With Neelofa. 

With Megan Tan, who's the host of 8TV Quickie.

Finally, how's the mimic pose of the poster of Almy? Hehe

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