September 22, 2014

Fit for Fashion

The Fit For Fashion launch event was hosted by Pavillion(Kuala Lumpur) on 18 September 2014 with VIPs and members of the medias from Singapore, UK, Phillipines, Indonesia etc to cover a really exciting soon-to-be-on-TV reality show called Fit For Fashion.

Fit For Fashion, the first-of-its-kind reality TV series which will be hitting Asian TV screens soon, has unveiled its celebrity line-up and contestants ahead of the show's official premiere which is on 16 October 2014.

The contestants will be competing for USD 100,000 top prize and the series will premiere across Asia on StarWorld, Asia's leading entertainment channel. All of the contestants live and work in Asia in countries including Singapore, Malaysia, Myanmar, Hong Kong and the Philippines. However, many also originally come from further afield with the US, UK, Australia, South Africa and Russia all being represented. 

These 12 contestants, plucked from all walks of life, will face a range of fitness and fashion challenges which will push them to their limits over the course of the show's 10 episodes. They will be guided and motivated all the way by Fit for Fashion's team of celebrity judges which includes Louise Roe(Host), Christine Bullock(Trainer), Mitch Chilson (Trainer) and Todd Anthony Tyler (Fashion Photographer).

The inspirational stories that will unfold as the contestants transform before the viewers' eyes are intended to help audience members find their own motivation and exercise their right to go further in life through fitness. Fitness is becoming a fashion statement in its own rights and it also gives people the confidence, energy and self-esteem to improve thier lives-something the show will try to convey in a fun and entertaining way.

The contestants will use Fitness First's training principles and innovative new training programmes to help them get fitter and go further than they (and the audience) thought possible. 

Gorgeous host of the launch, Patricia K gave an introduction.

Speech by Mr. Simon Flint, CEO of Fitness First Asia.

Speech by Mr. Riaz Mehta, President and Founder of Imagine Group, the producer of the show.

Speech by Mr. Ray Kyles, Acting British High Commissioner.

The UK Government's GREAT Britain campaign and its Shopping is GREAT pillar are sponsoring the fashion element of the show. The GREAT Britain campaign will be using Fit for Fashion to highlight the UK's position at the cutting edge of international fashion and its reputation for trendsetting, inventiveness and creativity. 

Speech by Madam Chong Yoke Har, Deputy Director General(Planning) of Tourism Malaysia.

Tourism Malaysia has been supporting the show as it offers an opportunity to showcase a variety of Malaysian destinations during Visit Malaysia Year 2014. The show was primarily filmed at Tanjong Jara, a luxury beach resort in the beautiful east coast state of Terengganu, where the contestants were based, but other locations will also feature during the run of the show.

Mr.Simon, Mr. Riaz, Madam Chong and Mr. Ray Kyles, symbolically destroying the 'Wall of Excuses'.

This was the 'Wall of Excuses'. Found any of your excuses for not exercising on the wall?
'Why bother staying fit? I'm skinny enough'
'I am not that fat'
'I'd rather spend my time watching my drama series'
'My clothes still fit me'
'I don't have a workout buddy'

The 'Wall of Excuses' breaking apart.

Revealing Fit For Fashion!

Following the 'destruction' of the 'Wall of Excuses', we were shown a video featuring inspirational stories from 8 ordinary Fitness First members who have already ditched the excuses and 'gone further in their search for a healthier life. In recognition of their achievements, these 8 members from Malaysia, Thailand, Indonesia, Philippines, Hong Kong and Singapore were flown in to take part in a mini catwalk where the modelled clothes supplied by some of the leading British retailers supporting Fit For Fashion.

'To achieve your goals in life'
'To live your life without regrets'

'To unleash your true potential'

'To find your confidence through fitness'

Don't let disability deter you from being fit!

Really inspirational people who took one step further to be healthy in life!

And then came the introduction of the celebrities of the show.
Unfortunately, due to working obligations, Louise Roe, the host of Fit For Fashion, couldn't come to Malaysia. She's a celebrity host who previously hosted Fashion Star, Plain Jane and additionally co-hosted E!’s live coverage of the Royal Wedding. As a cast member of MTV’s The City, Roe put her fashion journalism skills to use, hosting trend videos and designer interviews for She has fronted modeling campaigns for Adidas, Italian fashion label Hogan, Reiss and Bloomingdales, and has appeared on Britain’s Next Top Model, E!’s Chelsea Lately, NBC’s The Nate Berkus Show and GMTV, 

Chrstine Bullock, however was in Pavillion and she's the gorgeous trainer of the show!
My gawd, just look at her. I think I might have a girl crush on her!
Christine was voted LA Racked “Hottest Trainer of 2013” (no surprises there!) Christine has been teaching fitness from Pittsburgh to Los Angeles for over a decade, although she has been in the fitness world her entire life. She can be seen on E!, America’s Next Top Model, VH-1, California Life and PopSugar. She is recognized as a top fitness model representing the world’s elite brands. Christine has been featured on the cover of Europe’s biggest fitness magazine Sport & Fitness, as well as featured in Men’s Health with a full-page interview. 

Todd Anthony(left) and Mitch Chilson were also present and they are definitely hot eye candies for the girlsss ^^

Celebrity fashion photographer, Todd Anthony Tyler, is highly recognized in both Asia and globally. A key figure in the highly successful first season of Asia’s Next Top Model, Todd’s notoriety as an expert in his field and candid remarks on the judging panel earned him a plethora of followers and fans who avidly support him in his fashion career. Breaking into the fashion industry as a model, Tyler was once highly sought-after by the blue chip brands of menswear. After modeling full time from Japan to Milan, Tyler began to pursue his lifelong love affair with photography, this time from a different angle. With 20+ years of combined experience on both sides of the camera, the Canadian-born photographer uses the lens to push the boundaries of style and creative exploration.

Mitch Chilson is another trainer alongside Christine. No stranger to being on TV, Mitch has hosted numerous television shows, including SuperModelMe, Mega Kids and currently, Fit for Fashion. Not only a trainer and coach, Mitch has also been a professional athlete in his own right, and is a two time ESPN Martial Combat MMA Champion winning the 147lbs Threpprasit Stadium Muay Thai Championship in Thailand. He also has a solid base in Brazilian Jiu-Jitsu and is 1 of only 7 Muay Thai instructors outside of Thailand certified by the Grandmaster of Muay Thai Kru Yodtong Senanan. Mitch all round skills in fitness, physical health, mentoring and professional competition, make him the perfect all round co coach to make our contestants Fit for Fashion!

Those three eyes candies plus Louise Roe as host will make anyone watch this series =)

The time came to unveil the contestants of the show. Not all could make it for the launch but 7(out of 12) of them revealed themselves for the first time!

Through the GREAT Britain campaign, a variety of leading British brands have gotten involved with the show and their offerings will be showcased across the Asia Pacific region. These brands include Clarks, Debenhams, Ted Baker, Fred Perry, T.M Lewin, Laura Ashley, STORM London, Reebok, Boots, TONI & GUY, Kenwood, MINI and British Airways among others.

The fashion show was sponsored by some of the brands mentioned above.

Kristina Pakhomova, 22

Jerald Foo, 27

Chelsey Hall, 27

Matthew Kosub('Matty'), 28

Citira Corrigan, 33

Shiva Nithiabala, 37

Vanessa Ammann, 25

The medias were then brought to GSC Cinemas, Pavillion for our viewing of the first episode of Fit For Fashion. The first episode will only be shown to public on 16th October, so we had to sign an NDA so that we do not reveal what happened in the first episode.

The first episode was full of excitement and suspense. I really enjoyed it and it was actually quite a dose of humour in it. All of us really enjoyed the episode. Sorry guys but you just gotta watch it for yourself to see what happened and who got eliminated (my lips are sealed!)

Media Q&A session with the VIPs.

Media Q&A session with the contestants.

Refreshments time and we got to mingle with the contestants and celerbrities =)

Jerald Foo is one of the friendliest guy there. He is an engineer! Ah-ha, beauty with brains hehe

With the celebrity handsome trainer, Mitch Chilson!

With gorgeous emcee, Patricia K.

The celebrity photographer, Todd Anthony.

With contestant Citira Corrigan.

And the most gorgeous of all women. Seriously, she is one of the hottest lady I have met in my life. Trainer Christine Bullock definitely deserved her title of “Hottest Trainer of 2013”!!

Do watch the pilot episode and premiere of Fit For Fashion this coming 16 October on Star World. Trust me, you do not want to miss this. This is an entirely different kind of reality show mixing fitness with fashion and really interesting to see the transformation in the contestants.

For more info, visit their website: Fit For Fashion
and 'Like' Fit For Fashion FB

1 comment: