Alcon, the global leader in eye care and second largest division of Novartis, announced the launch of DAILIES AquaComfort Plus Toric contact lenses in Malaysia.
DAILIES AquaComfort Plus lenses feature the proprietary Blink-activated Moisture Technology, designed to provide lasting comfort with crisp, clear vision until the end of day. What's so awesome about the Blink-activated Moisture Technology is that moisture is released and oozes out from the lens with each blink of the eye. This results in a tear film, which supports clear vision and comfort. How cool is that? P/S: No other contact lens in the world has this technology yet.
I used to wear contacts before my LASIK surgery. I always had eye drops in my bag because my contacts would feel dry if I wear for long hours and before this, no toric lenses have any moisture technology or daily wears etc. You contact lenses users are really lucky nowadays with the development of technology in Alcon!
Clear vision is now comfortable even with astigmatism.
The launch was held in Majestic Hotel, KL on 24th September 2014.
Ryu Trento, GM of Alcon's ASEAN Cluster Vision Care spoke about the history of Alcon being the global leader in eye care. Alcon celebrates its 20th anniversary this year.
Mr Timothy Grant, the Asia Head of Regional Professional Marketing spoke about the technology behind DAILIES AquaComfort Plus Toric Lenses.
Because these are toric lenses, those diagnosed with astigmatism and want the comfort and convenience of daily disposable lenses without the need for lens care have the perfect solution with Alcon's DAILIES.
Another awesome feature of the lenses is the Precision Curve lens design, with 150% more parameters, enabling Optometrist to better fit the majority of astigmatic patients. With Precision Curve, the lens utilizes the blinking pressure of the upper and lower eyelids to maintain lens stability therefore providing stable vision and comfort. Now, you won't experience double vision or discomfort of the lens rotating in the eyes when blinking!
The launch by bursting the big balloon.
Q&A media session with Timothy Grant, Ryu Trento and Sandeep Tewari.
We were given samples to feel the lenses ourselves.
If you look closely, you can see lines on both the right and left sides and an 'OK'.
This is to maintain the lens' precision and stability in the eyes.
The lens is a very thin film and slippery. It's very moisturised. However, it feels thick and bouncy and would not tear easily. It fell on the floor a few times yet it still maintained its shape and balance.
The lenses can be used for how many hours necessary for each user each day. It can even go up to a maximum of 20 hours a day! So, if you're working late nights in an air conditioned room, not to worry about eye dryness or discomfort ^^
Further, the lenses are made up of 69% water and after usage and disposing it off, it will dry up and disintegrate making it biodegradable.
Alcon also invests more than USD 1 billion annually in research and development to deliver innovations that solve unmet medical needs. Alcon also partnered with Google [x], a division of Google Inc, in July this year to research new ways to commercialize Google's 'smart lens' technology where a microchip is incorporated into contact lenses. Now, that would be mindblowing! Look out for that in the near future =)
For now, try out Alcon DAILIES AquaComfort Plus Toric with Blink-activated Moisture Technology if you want comfortable lenses for RM 130 per pack of 30 lenses for 1 month. Get it from your optician starting October 2014.
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