It all began in the year 2004 when World Wildlife Fund (WWF) Australia began to look into methods to address the problem of climate change. An idea was born in 2005 and WWF Australia together with Leo Burnett started working on an idea of a large scale switch off.
The biggest Earth Hour event was held in 2010, seeing a total of 128 participating countries compared to the previous year.
To me, honestly, this Earth Hour will not save any energy and if anything will generate more energy to promote this event.
However, it is not an event to save energy, rather it's an event to raise awareness of climatic change and to encourage people to switch off your lights when not in use, put your laptop on standby when not using and off the TV when not watching.
Therefore, I would be joining millions of people around the world to switch off my lights for one hour and I would start preserving energy when not in use. How about you??
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